Evoterra is a company specialized in creating and renovating sports spaces, offering comprehensive solutions that include synthetic turf installation and full court setup.
Brief & Naming
Brief
The brief detailed the brand’s values, target audience, and key offerings, setting the foundation for its visual identity and communication strategies. Our goal is to transform any facility into a high-performance sports area, ensuring the durability and optimal performance of the installations.
Naming
The name Evoterra is a fusion of the words "evolution" and "terra," which means earth in Latin. This name reflects our philosophy of continuous progress and commitment to innovation in the field of sports surfaces. "Evo" represents growth and constant development, while "Terra" connects with the solidity and natural foundation upon which our solutions are built.
Branding
The main objective was to build an identity that reflected the commitment to constant development in the field of sports surfaces, while also connecting with the earth, representing the solid and reliable foundation on which the brand's solutions are built.
The LOGO incorporates elements of strength and effectiveness, with a clean and modern approach, ideal for representing solidity and evolution.
Campaign
For the launch of Evoterra, we created a cohesive communication strategy featuring business cards, billboards, and social media content.
Our goal was to ensure an approachable tone that resonated with clients while emphasizing the quality and performance of our products.
This consistent messaging across all platforms aimed to build trust and credibility, positioning Evoterra as the top choice for high-performance sports surfaces.
