Weis is a brand created by and for runners, specializing in trail and running gear.
The Weis e-commerce platforms are spaces to explore the brand, purchase technical equipment for trail and running, experience product usage, and connect with the company.
Redesigned focus
When designing the platform, we prioritized the company, the products, and the users. We focused on integrating the company's tagline, #NEVER STOP, and the phrase "The adventure is out there." The tagline "never stop" encapsulates the essence of continuous movement, adventure, and the pursuit of limits, goals, and dreams. This philosophy is a fundamental aspect of Weis and should be evident throughout the navigation of the communication piece.
UX Report
The analysis of the Weis platform revealed challenges related to information organization, navigation, and brand identity. Users struggled to find relevant information efficiently, leading to a suboptimal experience that could hinder sales. Additionally, there was a need for a stronger alignment between the content and the Weis brand to create a cohesive and engaging experience.
AI after redesign
UX Solution
We organized information with clear hierarchies to boost sales and implemented intuitive navigation for easy access to sections. Content was aligned with the Weis brand identity and enhanced with visuals for better engagement, creating a seamless shopping experience.
AI before redesign
